SerenaLeena was founded in 2010 by two Los Angeles designers who wanted to share their passion of simplicity and spirituality through fashion accessories. Shortly after launching their affordable evil eye and hamsa hand line on Etsy, they had built a large fan-base.
In February 2011, SerenaLeena was approached by US Weekly and was asked to feature their popular bracelets in their publication. Immediately after the issue was published, SerenaLeena had sold to over 45 countries, 50 states and 1,500 customers in 5 continents.
Luckily, SerenaLeena was able to move forward in their hopes of launching a website, SerenaLeena.com, devoted to providing their fan base with affordable, stylish and versatile accessories. They hold strong to the values of keeping their products simple and affordable.